LEADERSHIP work

ACHIEVING BUSINESS GOALS WITH STRATEGIC AND CREATIVE MARKETING EXCELLENCE ACROSS BRAND, PRODUCT, GROWTH AND CONTENT MARKETING CHANNELS.

Illustration of a person wearing headphones, holding a smartphone, with a shadow reading a book against a vibrant background.
3D illustration of podcast covers on elevated blocks, featuring NPR News Now, Joe Budden Podcast, Science Vs, Reply All, Snacks, The Bill Simmons Podcast, Every Little Thing, Conspiracy Theories, The Daily.

Spotify Premium - Audiobooks GTM

Spotify Podcast Chart Product Launch

Red-toned promotional image for "The Handmaid's Tale" by Margaret Atwood, featuring a close-up of a woman's face wearing a headset.
Person wearing headphones and speaking into a microphone.

The Handmaid’s Tale GTM

The Joe Rogan Experience

Two women sitting in chairs with microphones, participating in a podcast or interview, with "Jemele Hill Is Unbothered" and Spotify logos in the background. Floral decorations and gold accents are visible.
List of Spotify's most popular podcasts globally for the year, featuring "The Joe Rogan Experience," "Call Her Daddy," "Anything Goes with Emma Chamberlain," "Caso 63 (All Languages)," and "Crime Junkie."

Kamala Harris x Jemele Live Podcast

Spotify Wrapped 2022

Hulu Originals logo on a black background.
Comparison chart highlighting features between Spotify's Free and Premium plans, including ad-free music, offline downloads, song order flexibility, high audio quality, and real-time listening with friends.

Hulu Originals Brand Re-Launch

Spotify Premium Brand Management

Game of Thrones Key Art
Text on image reads: 'More women will go to work.' against a blurred background.

Game of Thrones

Super Bowl Ad
Smartphone display showing a Poker Power app interface, greeting the user "Welcome Jackie!" with daily inspiration and activities like "Poker 101," "Table Tour," and "Play Your First Game."

Spotify Wrapped 2020

Poker Power GTM App Launch

awards & recognitions

  • "Most Influential Marketing Lead” Leader, Entertainment

  • WINNER: Campaign of the Year, WINNER: Best Native Advertising

  • WINNER: Best Integrated Campaign (Silver), Best TV Spot (Silver) and Best Trailer (Bronze)

  • FINALIST: Best Loyalty Campaign - Game of Thrones Epic Fan Experience

  • Recipient of the New York University Founder's Award for outstanding research and publication on my Senior Honors Thesis, "The Discourse and Criminalization of Piracy"

Elaine Sohng, Product Marketing Executive

“in the world of marketing, there are very few unicorns. and Lauren is a f*cking unicorn. very few people can flex across brand, product and content marketing while leading high-functioning teams.”

Marcus Tuttle, Global Social Media Leader

“Lauren is a daring, innovative, and strategic leader who is at the top of her craft as a marketer. Even more, Lauren rallies her teams and cross-functional partners together in a way that turns seemingly insurmountable problems into collective wins. any marketing team is lucky to have her at the helm.”

Caju Monteiro, Global Marketing Leader

“lauren is an exceptional leader with a wealth of expertise in marketing and business strategy. Her instrumental role in launching Spotify's Audiobooks and Podcast businesses speaks volumes about her innovative mindset and strategic vision. Her profound knowledge of the market landscape, coupled with a data-driven approach, has been pivotal in the success of these ventures.

Lauren possesses a rare combination of openness, inspiration, and a keen understanding of market dynamics. Her ability to deliver constructive feedback in a way that fosters growth and maintains team morale is truly admirable. She creates an environment where everyone feels valued and motivated to perform their best.”